Welcome to Flixabout

Welcome

At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.

We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

  

 

 

         

 

 

 

 

Rhetorical compass
Anne Katrine Lund PhD in rhetoric has together with Pernille Steensbech Lemée MA. in rhetoric and media science, developed the rhetorical compass.The rhetorical compass is used for analysis of communication as well as for planning communication.
Anne Katrine Lund PhD in rhetoric has together with Pernille...
Kotters 8 steps to change
John P. Kotter’s eight stage process for creating major change is one of the most widely recognized models for change management. John P. Kotter is a retired Harvard Business School Professor of Leadership. Kotter is also a Co-founder of Kotter...
John P. Kotter’s eight stage process for creating major change is one...
Segmentation
In order to find the target group companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.
In order to find the target group companies go through the process of...
SWOT Analysis
The SWOT analysis is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute.The SWOT analysis is a tool for a company to look at its current situation. Developed for business and based on data...
The SWOT analysis is credited to Albert Humphrey, who tested the...
The dynamic capabilities of Firms David Teece and Gary Pisano
David J. Teece is Professor in Global Business at the University of California, Berkeley’s Haas School of Business. He is also the director of the school’s Institute for Business Innovation. Gary Pisano is Professor of Business Administration at the...
David J. Teece is Professor in Global Business at the University of...
Norman Fairclough Critical Discourse Analysis
 Norman Fairclough (born 1941) is an emeritus Professor of Linguistics at Lancaster University in England. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA is concerned with how power is...
 Norman Fairclough (born 1941) is an emeritus Professor of...
The 4 P's innovation of Space
The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and...
The 4Ps of innovation space model was developed by John Bessant and...
The Tannenbaum and Schmidt Continuum
The Continuum of Leadership Behavior was introduced by Robert Tannenbaum and Warren H. Schmidt in 1958 in the article ”How to Choose a Leadership Pattern” in Harvard Business Review.The Tannenbaum and Schmidt Continuum is a simple model of...
The Continuum of Leadership Behavior was introduced by Robert...
Nine-Stage Model of Conflict Escalation
 Friedrich Glasl is an Austrian conflict researcher. Experts worldwide use his nine-stage model of conflich escalation to determine the stage of conflict. Glasl lives in Salzburg and works for Trigon Development Consulting, which he...
 Friedrich Glasl is an Austrian conflict researcher. Experts...
Ansoff matrix of growth
 The Russian-American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth.  The Ansoff Matrix is...
 The Russian-American scientist and mathematician Igor Ansoff is...
Hackmann & Oldham Job Characteristics Theory
 J. Richard Hackman and Greg R. Oldham developed "the job characteristics theory" in 1975. They expanded the theory in 1980.The theory has its roots in Frederick Herzberg two-factor theory of motivation. Which job conditions create motivation...
 J. Richard Hackman and Greg R. Oldham developed "the job...
Herzberg and Maslow
 Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of needs is based on the man's total need. Here is a review of the relationship...
 Herzberg's "two-factor theory" is a motivation theory, which is...
Herzberg motivation theory
Herzberg's "two-factor theory" is a motivation theory. It looks at workplace conditions that affect employee satisfaction and motivation. The theory is often used in connection with Maslow's hierarchy of needs. Lenght: 13 minutes.
Herzberg's "two-factor theory" is a motivation theory. It looks at...
Maslow
Maslow's hierarchy of needs was developed by Abraham Maslow, who was a son of first generation Jewish  immigrants from Russia. His parents wanted him to be a lawyer, but he wanted to be a psychologist. The theory was proposed by Abraham...
Maslow's hierarchy of needs was developed by Abraham Maslow, who was...
Porter's Generic Strategy
Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. These four strategies should be seen as a continuation of Porter's...
Porter identified four possible competitive strategies in the book...
Stakeholder Analysis
The stakeholder analysis provides the project manager and his team a tool to manage the different stakeholders and thereby a better possibility to complete the project successfully. The model provides an overview of how much the individual...
The stakeholder analysis provides the project manager and his team a...
Blake & Mouton Managerial Grid
Robert Blake og Jane Mouton were two American management theoreticians, who published the ”Managerial Grid” in 1964. The Grid came into existence when Blake and Mouton were hired as consultants by Exxon. They wanted to give a more nuanced picture of...
Robert Blake og Jane Mouton were two American management...
Minerva Segmentation
Henrik Dahl is a Danish sociologist and lifestyle researcher. He worked in the 1990's as research director of the research group AIM at ACNielsen . The Minerva model is developed by Henrik Dahl in 1997. According to Henrik Dahl the model is based on...
Henrik Dahl is a Danish sociologist and lifestyle researcher. He...
Porters Five Forces
Porter's five forces was introduced by Michael S. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.The model identifies five competitive forces which affect...
Porter's five forces was introduced by Michael S. Porter in his first...
Leavitt's Model
Harold J Leavitt developed Leavitt's diamond model in 1965. Today it is one of the most widely used models to get an overview of, how an organizational change will be most effective. According to Leavitt's Diamond Model the best way is to split the...
Harold J Leavitt developed Leavitt's diamond model in 1965. Today it...
Porters Diamond Model
Michael Porters “The Diamond Model” was published in 1990 in his book ”The Competitive Advantage of Nations”. It’s a model that can help us understand why a nation becomes the home base for successful international competitors in a particular...
Michael Porters “The Diamond Model” was published in 1990 in his book...
kraljic matrix
The Kraljic Model can be used to analyze the purchasing portfolio of a company and thus support decisions and actions regarding the purchase of raw materials and products . The model's clear strength is that it relatively simple leads us to a useful...
The Kraljic Model can be used to analyze the purchasing portfolio of...
Johari Window
The Johari Window, named after the first names of its inventors, Joseph Luft and Harry Ingham, was published in 1955. The window is designed to give you a better understanding of yourself and other people in the communication between you.The model...
The Johari Window, named after the first names of its inventors,...
Porters Value Chain
The value chain was introduced by Michael S. Porter in 1985 in the book “Competitive Advantage". "Value chain" is used to analyze the flow of value-adding activities from the raw material supplier to the end customer. The model looks at what value...
The value chain was introduced by Michael S. Porter in 1985 in the...