Welcome to Flixabout

Welcome

At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.

We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

  

 

 

         

 

 

 

 

Segmentation
In order to find the target group companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.
In order to find the target group companies go through the process of...
Nine-Stage Model of Conflict Escalation
 Friedrich Glasl is an Austrian conflict researcher. Experts worldwide use his nine-stage model of conflich escalation to determine the stage of conflict. Glasl lives in Salzburg and works for Trigon Development Consulting, which he...
 Friedrich Glasl is an Austrian conflict researcher. Experts...
Ansoff matrix of growth
 The Russian-American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth.  The Ansoff Matrix is...
 The Russian-American scientist and mathematician Igor Ansoff is...
Hackmann & Oldham Job Characteristics Theory
 J. Richard Hackman and Greg R. Oldham developed "the job characteristics theory" in 1975. They expanded the theory in 1980.The theory has its roots in Frederick Herzberg two-factor theory of motivation. Which job conditions create motivation...
 J. Richard Hackman and Greg R. Oldham developed "the job...
Herzberg and Maslow
 Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of needs is based on the man's total need. Here is a review of the relationship...
 Herzberg's "two-factor theory" is a motivation theory, which is...
Maslow
Maslow's hierarchy of needs was developed by Abraham Maslow, who was a son of first generation Jewish  immigrants from Russia. His parents wanted him to be a lawyer, but he wanted to be a psychologist. The theory was proposed by Abraham...
Maslow's hierarchy of needs was developed by Abraham Maslow, who was...
Porter's Generic Strategy
Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. These four strategies should be seen as a continuation of Porter's...
Porter identified four possible competitive strategies in the book...
Stakeholder Analysis
The stakeholder analysis provides the project manager and his team a tool to manage the different stakeholders and thereby a better possibility to complete the project successfully. The model provides an overview of how much the individual...
The stakeholder analysis provides the project manager and his team a...
Porters Five Forces
Porter's five forces was introduced by Michael S. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.The model identifies five competitive forces which affect...
Porter's five forces was introduced by Michael S. Porter in his first...
kraljic matrix
The Kraljic Model can be used to analyze the purchasing portfolio of a company and thus support decisions and actions regarding the purchase of raw materials and products . The model's clear strength is that it relatively simple leads us to a useful...
The Kraljic Model can be used to analyze the purchasing portfolio of...
Johari Window
The Johari Window, named after the first names of its inventors, Joseph Luft and Harry Ingham, was published in 1955. The window is designed to give you a better understanding of yourself and other people in the communication between you.The model...
The Johari Window, named after the first names of its inventors,...
Porters Value Chain
The value chain was introduced by Michael S. Porter in 1985 in the book “Competitive Advantage". "Value chain" is used to analyze the flow of value-adding activities from the raw material supplier to the end customer. The model looks at what value...
The value chain was introduced by Michael S. Porter in 1985 in the...