Welcome to Flixabout

Welcome

At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.

We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

  

 

 

         

 

 

 

 

Kotters 8 steps to change
John P. Kotter’s eight stage process for creating major change is one of the most widely recognized models for change management. John P. Kotter is a retired Harvard Business School Professor of Leadership. Kotter is also a Co-founder of Kotter...
John P. Kotter’s eight stage process for creating major change is one...
Segmentation
In order to find the target group companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.
In order to find the target group companies go through the process of...
SWOT Analysis
The SWOT analysis is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute.The SWOT analysis is a tool for a company to look at its current situation. Developed for business and based on data...
The SWOT analysis is credited to Albert Humphrey, who tested the...
The dynamic capabilities of Firms David Teece and Gary Pisano
David J. Teece is Professor in Global Business at the University of California, Berkeley’s Haas School of Business. He is also the director of the school’s Institute for Business Innovation. Gary Pisano is Professor of Business Administration at the...
David J. Teece is Professor in Global Business at the University of...
The 4 P's innovation of Space
The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and...
The 4Ps of innovation space model was developed by John Bessant and...
The Tannenbaum and Schmidt Continuum
The Continuum of Leadership Behavior was introduced by Robert Tannenbaum and Warren H. Schmidt in 1958 in the article ”How to Choose a Leadership Pattern” in Harvard Business Review.The Tannenbaum and Schmidt Continuum is a simple model of...
The Continuum of Leadership Behavior was introduced by Robert...
Nine-Stage Model of Conflict Escalation
 Friedrich Glasl is an Austrian conflict researcher. Experts worldwide use his nine-stage model of conflich escalation to determine the stage of conflict. Glasl lives in Salzburg and works for Trigon Development Consulting, which he...
 Friedrich Glasl is an Austrian conflict researcher. Experts...
Ansoff matrix of growth
 The Russian-American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth.  The Ansoff Matrix is...
 The Russian-American scientist and mathematician Igor Ansoff is...
Hackmann & Oldham Job Characteristics Theory
 J. Richard Hackman and Greg R. Oldham developed "the job characteristics theory" in 1975. They expanded the theory in 1980.The theory has its roots in Frederick Herzberg two-factor theory of motivation. Which job conditions create motivation...
 J. Richard Hackman and Greg R. Oldham developed "the job...
Herzberg and Maslow
 Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of needs is based on the man's total need. Here is a review of the relationship...
 Herzberg's "two-factor theory" is a motivation theory, which is...
Herzberg motivation theory
Herzberg's "two-factor theory" is a motivation theory. It looks at workplace conditions that affect employee satisfaction and motivation. The theory is often used in connection with Maslow's hierarchy of needs. Lenght: 13 minutes.
Herzberg's "two-factor theory" is a motivation theory. It looks at...
Porter's Generic Strategy
Porter identified four possible competitive strategies in the book "Competitive Advantage" published in 1985 in order to achieve a better result than the competition in the industry. These four strategies should be seen as a continuation of Porter's...
Porter identified four possible competitive strategies in the book...
Stakeholder Analysis
The stakeholder analysis provides the project manager and his team a tool to manage the different stakeholders and thereby a better possibility to complete the project successfully. The model provides an overview of how much the individual...
The stakeholder analysis provides the project manager and his team a...
Porters Five Forces
Porter's five forces was introduced by Michael S. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.The model identifies five competitive forces which affect...
Porter's five forces was introduced by Michael S. Porter in his first...
Leavitt's Model
Harold J Leavitt developed Leavitt's diamond model in 1965. Today it is one of the most widely used models to get an overview of, how an organizational change will be most effective. According to Leavitt's Diamond Model the best way is to split the...
Harold J Leavitt developed Leavitt's diamond model in 1965. Today it...
Porters Diamond Model
Michael Porters “The Diamond Model” was published in 1990 in his book ”The Competitive Advantage of Nations”. It’s a model that can help us understand why a nation becomes the home base for successful international competitors in a particular...
Michael Porters “The Diamond Model” was published in 1990 in his book...