Welcome to Flixabout

Welcome


At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.

We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

  

 

 

         

 

 

 

 
CSR Pyramid
BackgroundThe CSR pyramid, also known as Carroll's CSR pyramid, is a model developed by American professor Archie B. Carroll.The CSR Pyramid was published in the article titled The Pyramid of Corporate Social Responsibility: Toward the Moral...
BackgroundThe CSR pyramid, also known as Carroll's CSR pyramid, is a...
Tuckman stages of group development
BackgroundBruce Tuckman was born in New York City, USA. He lived and worked primarily in the United States throughout his career as a psychologist and researcher. He spent part of his professional life at various American universities, including...
BackgroundBruce Tuckman was born in New York City, USA. He lived and...
Uppsala model for internationalization
 BackgroundThe Uppsala model was developed by the Swedish researchers Johanson and Vahlne in the 1970s at Uppsala University.The Uppsala model, also known as the Uppsala internationalization model, is a theory that explains how companies...
 BackgroundThe Uppsala model was developed by the Swedish...
Value Chain - Acquisitions and Merger
BackgroundThe value chain was introduced by Michael S. Porter in 1985 in the book "Competitive Advantage". In our video on Porter's Value Chain, you can see the full explanation of Porter's Value Chain. Here we have an addition to the model and...
BackgroundThe value chain was introduced by Michael S. Porter in 1985...
The Triple Layer Business Model Canvas - integration of economic, environmental, and social elements
BackgroundAlexander Joyce, Raymond Paquin and Yves Pigneur Triple-layer Business Model was introduced at the 1st ARTEM Organizational Creativity International Conference on 26-27 March 2015 in Nancy, France.The three scholars' paper, "The Triple...
BackgroundAlexander Joyce, Raymond Paquin and Yves Pigneur...
Toulmin model of argumentation
BackgroundStephen Toulmin was a British philosopher and professor, born in 1922 and died in 2009.He is known for his model of argumentation, which he originally described in The Uses of Argument from 1958.About the modelToulmin's model is about how...
BackgroundStephen Toulmin was a British philosopher and professor,...
VRIO Analysis
BackgroundThe VRIO framework is a strategy tool that helps organisations identify the resources and capabilities that give them a sustained competitive advantage. Usually, companies possess various kinds of resources and capabilities. For example,...
BackgroundThe VRIO framework is a strategy tool that helps...
STEEPLE Analysis
BackgroundSTEEPLE analysis. The model was originally invented by professor Francis J. Aguilar  at Harvard Business School.The STEEPLE analysis is an environmental framework where you measure external factors of the business environment that...
BackgroundSTEEPLE analysis. The model was originally invented by...
Buy Grid Framework
BackgroundThe Buy Grid Framework is a model developed by three professors, Patrick J. Robinson, Charles W. Faris and Yoram Wind in 1967.The Buy Grid model is a framework that describes the organizational buying process and the decision stages...
BackgroundThe Buy Grid Framework is a model developed by three...
The Buyer Utility Map
BackgroundThe Buyer Utility Map was introduced by  W. Chan Kim and Renee Mauborgne in 2000 in the article” Knowing a Winning Business Idea When You See One” in Harvard Business Review.Identifying which business ideas have real commercial...
BackgroundThe Buyer Utility Map was introduced by  W. Chan Kim...
Moores Life Cycle
BackgroundThe Market Development Life Cycle model, also called Moores Life cycle was developed by Geoffrey A. Moore. The review of the model is based on the article “Darwin and the Demon – innovation within established Enterprises” published in...
BackgroundThe Market Development Life Cycle model, also called Moores...
David Kolb - Experiental Learning
BackgroundDavid A. Kolb is an American researcher who studies learning methods, especially the connection between learning, work and how new knowledge is created. He is also the author of theories about learning styles.In 1984, David A. Kolb...
BackgroundDavid A. Kolb is an American researcher who studies...
Deal and Kennedy Corporate Cultures
 Background As a manager, you are concerned about planning a strategy that achieves the company's and organization's goals together with your employees.You can have a lot of fine plans, but your corporate culture must support these plans....
 Background As a manager, you are concerned about planning...
Miles and Snow Organizational Strategies
BackgroundThe model of organizational strategies was developed by Raymond E. Miles an Emeritus Professor at University of California and Charles C. Snow a Professor in Business Administration at Penn State University. The review of the model is...
BackgroundThe model of organizational strategies was developed by...
The four quadrant model of organization change Boddy and Buchanan
BackgroundThe four-quadrant model of organizational Change was developed by David Buchanan an Emeritus Professor of Organizational Behavior at Cranfield University School of Management, and David Boddy a Research Fellow at the Adam Smith Business...
BackgroundThe four-quadrant model of organizational Change was...
The Competing Values Framework
BackgroundRobert E. Quinn is the Margaret Elliot Tracy Professor Emeritus at the University of Michigan, Ross School of Business. His research and writing focuses on purpose, leadership, culture and change. He is one of the co-founders and of the...
BackgroundRobert E. Quinn is the Margaret Elliot Tracy Professor...
Boston Matrix
 BackgroundThe Boston Consulting Group developed the Boston matrix in the early 1970s. It is a tool for clarifying how resources are best spent on the company's products to achieve the highest revenue. A company must continuously look at how...
 BackgroundThe Boston Consulting Group developed the Boston...
Edgar Schein Cultural Theory
BackgroundEdgar Schein is a former professor at the MIT Sloan School of Management in Massachusetts, USA. In addition, he has worked for many years as a consultant in the fields of organizational development and corporate culture.Edgar Schein was...
BackgroundEdgar Schein is a former professor at the MIT Sloan School...
Canvas Business Model
 BackgroundThe Canvas model was developed by PhD in Management Information System Dr. Alex Osterwalder and PhD in Information system Professor Dr. Yves Pigneur. The Canvas model was published in the book “Business Model Generation: A...
 BackgroundThe Canvas model was developed by PhD in Management...
Situational Leadership 2 of Kenneth Blanchard and Paul Hersey
BackgroundSituational leadership theory has been developed over several stages. In its basic form, it was developed in collaboration with two Americans – namely behavioral scientist Paul Hersey and PhD in leadership Kenneth Blanchard. They...
BackgroundSituational leadership theory has been developed over...
TOWS Analysis
BackgroundThe TOWS Analysis was described in 1999 by Heinz Weihrich, a professor of Global Management and Behavioral Theory at the University of San Francisco. A TOWS analysis is the strategic application of a SWOT analysis. We start with a brief...
BackgroundThe TOWS Analysis was described in 1999 by Heinz Weihrich,...
Rhetorical compass
BackgroundAnne Katrine Lund PhD in rhetoric has together with Pernille Steensbech Lemée MA. in rhetoric and media science, developed the rhetorical compass.The rhetorical compass is used for analysis of communication as well as for planning...
BackgroundAnne Katrine Lund PhD in rhetoric has together with...
Kotters 8 steps to change
Background John P. Kotter’s eight stage process for creating major change is one of the most widely recognized models for change management. John P. Kotter is a retired Harvard Business School Professor of Leadership. Kotter is also a...
Background John P. Kotter’s eight stage process for creating...
Segmentation
SegmentationIn order to find their target customer group, companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.Market segmentation is the process of dividing a market into distinct groups of...
SegmentationIn order to find their target customer group, companies...
SWOT Analysis
BackgroundThe SWOT analysis is credited to Albert Humphrey, who tested the approach in the 1960s and 1970s at the Stanford Research Institute. It is important for a company continuously to see how they manage - both inside the company and in...
BackgroundThe SWOT analysis is credited to Albert Humphrey, who...
The dynamic capabilities of Firms David Teece and Gary Pisano
BackgroundDavid J. Teece is Professor in Global Business at the University of California, Berkeley’s Haas School of Business. He is also the director of the school’s Institute for Business Innovation.Gary Pisano is Professor of Business...
BackgroundDavid J. Teece is Professor in Global Business at the...
The 4 P's innovation of Space
BackgroundThe 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. The four Ps model is used to clarify how comprehensive our innovation is! The model...
BackgroundThe 4Ps of innovation space model was developed by John...
The Tannenbaum and Schmidt Continuum
BackgroundThe Continuum of Leadership Behavior was introduced by Robert Tannenbaum and Warren H. Schmidt in 1958 in the article ”How to Choose a Leadership Pattern” in Harvard Business Review.The Tannenbaum and Schmidt Continuum is a simple model of...
BackgroundThe Continuum of Leadership Behavior was introduced by...
Nine-Stage Model of Conflict Escalation
BackgroundProfessor Friedrich Glasl has developed the conflict ladder with the nine steps. He has, among other things, worked for UNESCO. Today he is affiliated with the University of Salzburg, specializing in organizational development and conflict...
BackgroundProfessor Friedrich Glasl has developed the conflict ladder...
Ansoff matrix of growth
 BackgroundThe Russian American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth. The Ansoff Matrix is a...
 BackgroundThe Russian American scientist and mathematician Igor...
Hackmann & Oldham Job Characteristics Theory
BackgroundJ. Richard Hackman and Greg R. Oldham developed "the job characteristics theory" in 1975. They expanded the theory in 1980.The theory has its roots in Frederick Herzberg two-factor theory of motivation. Hackman and Oldham's theory focus on...
BackgroundJ. Richard Hackman and Greg R. Oldham developed "the job...
Herzberg and Maslow
Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of needs is based on the man's total need. Here is a review of the relationship and...
Herzberg's "two-factor theory" is a motivation theory, which is based...
Herzberg motivation theory
BackgroundFrederick Irving Herzberg was an American psychologist who became one of the most influential names in business management.Herzberg proposed the motivation-hygiene theory in 1959 in his book "The Motivation to Work". The theory is also...
BackgroundFrederick Irving Herzberg was an American psychologist who...
Maslow
Background Maslow's hierarchy of needs was developed by Abraham Maslow, who was a Russian-American psychologist. His parents wanted him to be a lawyer, but he wanted to be a psychologist.The theory was proposed by Abraham Maslow in 1943 in a...
Background Maslow's hierarchy of needs was developed by Abraham...
Porter's Generic Strategy
BackgroundMichael Eugene Porter (born May 23, 1947) is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group  and FSG, a social impact consultancyPorter identified...
BackgroundMichael Eugene Porter (born May 23, 1947) is an American...
Stakeholder Analysis
BackgroundThe purpose of performing a Stakeholder analysis is to provide the project manager and project team with an overview of the people who have interest in the project The model provides an overview of how much stakeholders will be...
BackgroundThe purpose of performing a Stakeholder analysis is to...
Blake & Mouton Managerial Grid
BackgroundRobert Blake and Jane Mouton were two American management theoreticians, who published the ”Managerial Grid” in 1964.The Grid came into existence when Blake and Mouton were hired as consultants by Exxon. They wanted to give a more...
BackgroundRobert Blake and Jane Mouton were two American management...
Minerva Segmentation
BackgroundHenrik Dahl is a Danish sociologist and lifestyle researcher. He worked in the 1990s as head of research in the AIM research group at ACNielsen. The Minerva modelwas developed by Henrik Dahl in 1997. According to Henrik Dahl, the model is...
BackgroundHenrik Dahl is a Danish sociologist and lifestyle...
Porters Five Forces
BackgroundPorter's five forces was introduced by Michael S. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.About the modelThe model identifies five...
BackgroundPorter's five forces was introduced by Michael S. Porter in...
Leavitt's Model
BackgroundHarold J Leavitt developed Leavitt's diamond model in 1965.Today it is one of the most widely used models to get an overview of, how an organizational change will be most effective.About the modelThe model has four components, these...
BackgroundHarold J Leavitt developed Leavitt's diamond model in...
Porters Diamond Model
BackgroundMichael Porters “The Diamond Model” was published in 1990 in his book ”The Competitive Advantage of Nations”.It’s a model that can help us understand why a nation becomes the home base for successful international competitors in a...
BackgroundMichael Porters “The Diamond Model” was published in 1990...
kraljic matrix
BackgroundThe Kraljic Matrix from Peter Kraljic was first described in an article "Purchasing must become Supply Management" in the Harvard Business Review (Sep-Oct 1983). Peter Kraljic was for more than 30 years a senior executive at McKinsey...
BackgroundThe Kraljic Matrix from Peter Kraljic was first described...
Porters Value Chain
BackgroundThe value chain was introduced by Michael S. Porter in 1985 in the book “Competitive Advantage".Value chain" is used to analyze the flow of value-adding activities such as purchasing, production and marketing that are linking the raw...
BackgroundThe value chain was introduced by Michael S. Porter in 1985...