Uppsala model for internationalizationThe Uppsala Model originated from the work of Swedish researchers Johanson and Vahlne during the 1970s at Uppsala University. The Uppsala model, also known as the Uppsala internationalization model, is a theory that explains how companies gradually intensify their activities in foreign markets. The model claims that companies internationalize incrementally and move through several phases. This process applies primarily to small and medium-sized companies. Language versions We have added 8 AI generated Language versions: Indonesian French Italien Hindi German Spanish Portuguese Japanese |
