The Kraljic Model can be used to analyze the purchasing portfolio of a company and thus support decisions and actions regarding the purchase of raw materials and products . The model's clear strength is that it relatively simple leads us to a useful procurement strategy .

Peter Kraljic’s model was first described in the Harvard Business Review, September-October edition 1983. The title of the article was " Purchasing must become Supply Management " . Peter Kraljic was for 30 years a senior executive at McKinsey & Company in Germany , where he worked with clients in areas such as chemicals- , pharmaceutical and automotive industries. 

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