FlixAbout

At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.
We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

CSR Pyramid

The CSR pyramid is a widely used framework to explain the different layers of corporate social responsibility – also called Corporate Social Responsibility (CSR)...

Tuckman's Stages of Group Development

Tuckman's Stages of Group Development, is a model that describes the typical stages a group goes through...

Value Chain – acquisitions and merger

Porter's Value Chain based on acquisitions and mergers...

Uppsala Model of Internationalization

The Uppsala internationalization model, is a theory that explains how companies gradually intensify...

Toulmins model of Argumentation

Toulmin's model is about how a good argument is built. With the model, you can examine an argument...

STEEPLE Analysis

The STEEPLE analysis is an environmental framework where you measure external factors of the business environment that surrounds your...

Buy Grid Framework

The Buy Grid model is a framework that describes the organizational buying process and the decision stages involved in different types of purchases...

VRIO Analysis

The VRIO framework is a strategy tool that helps organisations identify the resources and capabilities that give them a sustained competitive advantage...

Miles and Snow Organizational Strategies

The model gives you an introduction to how you can change your organization's strategy and design goals and processes in your organization...

The Four Quadrant model of Organizational Change

The four-quadrant model of organizational Change was developed by David Buchanan and David Boddy a Research Fellow at the Adam Smith Business...

The Competing Values Framework

The model can help you diagnose and initiate change in your organizational culture. To determine where your organization is located...

Deal and Kennedy Corporate Culture

Deal and Kennedy’s model from 1982 is based on two dimensions and suggests that the biggest single influence on a company’s...

Business Canvas Model

Business Canvas Model is a tool for creating a clear business model using just a single sheet of paper. The great thing about the Business Canvas Model...

Situational Leadership 2 of Kenneth Blanchard and Paul Hersey

Situational Leadership 2 and Kenneth Blanchard and Paul Hersey

The purpose of the model is to make it easier for the manager to use the leadership style that matches the individual employee’s needs for leadership...

Kotters 8 steps to Change

John P. Kotter’s eight stage process for creating major change is one of the most widely recognized models for change management...

Edgar Schein

Edgar Schein was one of the leading researchers in culture when cultural theory emerged in the early 1980s, when culture began...

Kraljic Matrix

Kraljic Matrix can be used to analyze the purchasing portfolio of a firm and to support corresponding decisions and actions regarding purchasing...

TOWS Analysis

The TOWS Analysis was described in 1999 by Heinz Weihrich. A TOWS analysis is the strategic application of a SWOT analysis...

Segmentation

In order to find their target customer group, companies go through the process of segmentation. Here we look at methods for segmenting consumer markets...

Porters Diamond Model

It’s a model that can help us understand why a nation becomes the home base for successful international competitors in a particular industry...

Porter’s Generic Strategy

Porter identified four possible competitive strategies in 1985 in order to achieve a better result than the competition in the industry...

Porter's Five Forces

Porter's Five Forces was introduced by Michael S. in 1979. The model identifies five competitive forces which affect the company's competitive position...

Porters Value Chain

Value chain" is used to analyze the flow of value-adding activities such as purchasing, production and marketing that are linking the raw material supplier...

Boston Matrix

Value chain" is used to analyze the flow of value-adding activities such as purchasing, production and marketing that are linking the raw material...

The 4 P's innovation of Space. John Bessant and Joe Tidd

The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories...

Fairclough Critical Discourse Analysis

Since the 1980s, Fairclough has developed a discourse analysis approach called critical discourse analysis...

The dynamic capabilities of Firms David Teece and Gary Pisano

The model provides an introduction to how a company avoids that its innovation is quickly copied by others...

Nine-Stage Model of Conflict Escalation

Friedrich Glasl does not see the conflict ladder as a climb to a higher and higher conflict level, but a descent into increasingly deeper, primitive...

Rhetorical compass

The compass is a suitable tool, regardless of whether you need to compile a website, a folder or a whole campaign. It can thus be used for both large and small tasks...

The Tannenbaum and Schmidt Continuum

The Tannenbaum and Schmidt Continuum is a simple model of leadership theory which shows the relationship between the level of freedom that a manager...

Herzberg and Maslow

Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of need...

Buyer Utility Map

The Buyer Utility Map was introduced by W. Chan Kim and Renee Mauborgne in 2000 in the article” Knowing a Winning Business Idea When You See One”...

The Triple Layer Business Model Canvas - integration of economic, environmental, and social elements

The three scholars' paper, "The Triple Layered Business Model Canvas: A Tool to Design More Sustainable...

SWOT Analysis

SWOT analysis is a tool for a company to look at its current situation. A SWOT analysis is depicted as a square divided into four quadrants and has two main...

Herzberg motivation theory

Herzberg concluded that workplace conditions can be divided into two main groups of factors. These are hygiene factors, sometimes called ...

Moores Life Cycle

Moore’s model contains different stages in the market life. You must align your innovation with each of these stages...

Minerva Segmentation

The model is a segmentation model that divides people into similar groups in relation to lifestyle. It is based on 4 overall life settings: modern or...

Hackmann and Oldham_The Job Characteristics Model

Hackmann & Oldham Job Characteristics Theory

The theory has its roots in Frederick Herzberg two-factor theory of motivation. Hackman and Oldham's theory focus on identifying what job conditions motivate individual ...

Leavitt's Model

Today it is one of the most widely used models to get an overview of, how an organizational change will be most effective...

Ansoff Matrix of Growth

The Ansoff Matrix is a strategic planning tool that provides a framework to help managers to assess the differing degrees of risk associated with moving...

Blake & Mouton Managerial Grid

Robert Blake and Jane Mouton were two American management theoreticians, who published the ”Managerial Grid” in 1964...

David Kolb - Experiental Learning

In 1984, David A. Kolb published his book "Experiential Learning: Experience as the Source of Learning and Development". In it, he explains that a person can only achiev...

Maslow's Hierarchy

Maslow's hierarchy of needs is based on the assumption that man is basically born good and that man is responsible for his own free choices

Johari Window

The model was developed as a way to analyze self-awareness and inter-personal relationships, and as a method for understanding others...

Stakeholder Analysis

The purpose of performing a Stakeholder analysis is to provide the project manager and project team with an overview of the people...