Maslow

Background

Maslow's hierarchy of needs was developed by Abraham Maslow, who was a Russian-American psychologist. His parents wanted him to be a lawyer, but he wanted to be a psychologist.

The theory was proposed by Abraham Maslow in 1943 in a paper called ”A theory of Human Motivation”

Maslow's hierarchy of needs is based on the assumption that man is basically born good and that man is responsible for his own free choices.

You can use the model, if you want to find the motivation level in your company - more precisely - what it is that motivates your employees to work in your company.

About the model

Maslow's hierarchy consists of five levels. Maslow divides human needs into five levels.

•He starts out from the bottom with the physiological needs

•Then safety as the second

•Belongingness and Love as the third

•Esteem as the fourth and

•Self-actualization as the fifth at the top of the pyramid

The lower levels of needs must always be satisfied first

The needs must be met from the bottom of the pyramid

Now we start with the first - the physiological needs - the primary needs which consists of

-Air

-Food

-Drink

-Shelter

-Sex

-Sleep

-Warmth

-Etc.

These are all the basic needs that must be met in order to survive. The salary must cover this.

Next is safety needs. The need for physical stability and security - and it is not just about work. It may as well be in the family and also in society in general

The belongingness and love is very important. It is the need to be with others; belong to a group; friendships; found a family. For you to thrive at work you must belong to a group with other employees. Once a person feels a sense of “belonging” the need to feel important arises.

Esteem needs presents the typical desire to be accepted and valued by others. Esteem needs may be classified into two subsidiary sets. These are, first, the desire for self-esteem such as self-respect and achievement. Secondly, we have what we may call the desire for reputation, appreciation or respect from other persons. People who are able to satisfy the esteem needs by achieving good self-esteem and the recognition of others in their working place tend to feel confident in their abilities. They create an identity through work.

At the very peak of Maslow's hierarchy of needs is the self-actualization. Maslow wrote “What a man can be, he must be”. It’s about fulfilment – doing the thing that you were put on the planet to do. If you have an idea at work – you have to try it. If your management don’t like it – you will start on your own.