Minerva Segmentation

Henrik Dahl is a Danish sociologist and lifestyle researcher. He worked in the 1990's as research director of the research group AIM at ACNielsen . The Minerva model is developed by Henrik Dahl in 1997. According to Henrik Dahl the model is based on a very comprehensive lifestyle study. We work here with life values all values that lie deep within the individual and form the basis of the personality.