STEEPLE Analysis

The STEEPLE analysis is a real-world model where you analyse several factors that affect your company without you being able to influence them. It is available in several variants, including PEST and PESTEL.

The difference is the number of factors included in the analysis.

The creator of the original model is Harvard Business School professor Francis J. Aguilar.

 STEEPLE is short for S - Social/demographic T - Technological E - Economic E - Environmental P - Political L - Legal E - Ethical

Section

0:00 Introduction of the author and the purpose of the model

1:01 Review of each letter in the Acronym

1:49 The Social/demographic factor in the analysis

3:29 The Technological factor in the analysis

4:27 The Economic factor in the analysis

5:47 The Environmental factor in the analysis

6:37 The Political factor in the analysis

8:31 The Legal factor in the analysis

9:25 The Ethical factor in the analysis

10:18 How to use the model

11:37 Example - car dealer

15:14 Criticism of the model