Welcome to Flixabout

Welcome


At FlixAbout you get small video clips with basic knowledge of theories and models in the disciplines of management, innovation, communication and sales / marketing. Each video lasts between 4 and 15 minutes.

We have targeted the videos to people who study a “Bachelor of Commerce degree” or similar education. Or if you just have an interest in the topics.

  

 

 

         

 

 

 

 
Uppsala model for internationalization
 BackgroundThe Uppsala model was developed by the Swedish researchers Johanson and Vahlne in the 1970s at Uppsala University.The Uppsala model, also known as the Uppsala internationalization model, is a theory that explains how companies...
 BackgroundThe Uppsala model was developed by the Swedish...
VRIO Analysis
BackgroundThe VRIO framework is a strategy tool that helps organisations identify the resources and capabilities that give them a sustained competitive advantage. Usually, companies possess various kinds of resources and capabilities. For example,...
BackgroundThe VRIO framework is a strategy tool that helps...
STEEPLE Analysis
BackgroundSTEEPLE analysis. The model was originally invented by professor Francis J. Aguilar  at Harvard Business School.The STEEPLE analysis is an environmental framework where you measure external factors of the business environment that...
BackgroundSTEEPLE analysis. The model was originally invented by...
Buy Grid Framework
BackgroundThe Buy Grid Framework is a model developed by three professors, Patrick J. Robinson, Charles W. Faris and Yoram Wind in 1967.The Buy Grid model is a framework that describes the organizational buying process and the decision stages...
BackgroundThe Buy Grid Framework is a model developed by three...
The Buyer Utility Map
BackgroundThe Buyer Utility Map was introduced by  W. Chan Kim and Renee Mauborgne in 2000 in the article” Knowing a Winning Business Idea When You See One” in Harvard Business Review.Identifying which business ideas have real commercial...
BackgroundThe Buyer Utility Map was introduced by  W. Chan Kim...
Moores Life Cycle
BackgroundThe Market Development Life Cycle model, also called Moores Life cycle was developed by Geoffrey A. Moore. The review of the model is based on the article “Darwin and the Demon – innovation within established Enterprises” published in...
BackgroundThe Market Development Life Cycle model, also called Moores...
Boston Matrix
 BackgroundThe Boston Consulting Group developed the Boston matrix in the early 1970s. It is a tool for clarifying how resources are best spent on the company's products to achieve the highest revenue. A company must continuously look at how...
 BackgroundThe Boston Consulting Group developed the Boston...
TOWS Analysis
BackgroundThe TOWS Analysis was described in 1999 by Heinz Weihrich, a professor of Global Management and Behavioral Theory at the University of San Francisco. A TOWS analysis is the strategic application of a SWOT analysis. We start with a brief...
BackgroundThe TOWS Analysis was described in 1999 by Heinz Weihrich,...
Segmentation
SegmentationIn order to find their target customer group, companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.Market segmentation is the process of dividing a market into distinct groups of...
SegmentationIn order to find their target customer group, companies...
Nine-Stage Model of Conflict Escalation
BackgroundProfessor Friedrich Glasl has developed the conflict ladder with the nine steps. He has, among other things, worked for UNESCO. Today he is affiliated with the University of Salzburg, specializing in organizational development and conflict...
BackgroundProfessor Friedrich Glasl has developed the conflict ladder...
Ansoff matrix of growth
 BackgroundThe Russian American scientist and mathematician Igor Ansoff is known as the founder of strategic management. He was called "Father of Strategic Management" and is famous for his theory of growth. The Ansoff Matrix is a...
 BackgroundThe Russian American scientist and mathematician Igor...
Hackmann & Oldham Job Characteristics Theory
BackgroundJ. Richard Hackman and Greg R. Oldham developed "the job characteristics theory" in 1975. They expanded the theory in 1980.The theory has its roots in Frederick Herzberg two-factor theory of motivation. Hackman and Oldham's theory focus on...
BackgroundJ. Richard Hackman and Greg R. Oldham developed "the job...
Herzberg and Maslow
Herzberg's "two-factor theory" is a motivation theory, which is based in workplace conditions that affect employee satisfaction and motivation. Maslow's hierarchy of needs is based on the man's total need. Here is a review of the relationship and...
Herzberg's "two-factor theory" is a motivation theory, which is based...
Maslow
Background Maslow's hierarchy of needs was developed by Abraham Maslow, who was a Russian-American psychologist. His parents wanted him to be a lawyer, but he wanted to be a psychologist.The theory was proposed by Abraham Maslow in 1943 in a...
Background Maslow's hierarchy of needs was developed by Abraham...
Porter's Generic Strategy
BackgroundMichael Eugene Porter (born May 23, 1947) is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group  and FSG, a social impact consultancyPorter identified...
BackgroundMichael Eugene Porter (born May 23, 1947) is an American...
Stakeholder Analysis
BackgroundThe purpose of performing a Stakeholder analysis is to provide the project manager and project team with an overview of the people who have interest in the project The model provides an overview of how much stakeholders will be...
BackgroundThe purpose of performing a Stakeholder analysis is to...
Porters Five Forces
BackgroundPorter's five forces was introduced by Michael S. Porter in his first article in Harvard Business Review marts-april 1979. The title of the article was “How Competitive Forces Shape Strategy”.About the modelThe model identifies five...
BackgroundPorter's five forces was introduced by Michael S. Porter in...
kraljic matrix
BackgroundThe Kraljic Matrix from Peter Kraljic was first described in an article "Purchasing must become Supply Management" in the Harvard Business Review (Sep-Oct 1983). Peter Kraljic was for more than 30 years a senior executive at McKinsey...
BackgroundThe Kraljic Matrix from Peter Kraljic was first described...
Johari Window
BackgroundIn 1955, Joseph Luft and Harry Ingram published the JOHARI Window, named after their first names. The model was developed as a way to analyze self-awareness and interpersonal relationships, and as a method for understanding others and...
BackgroundIn 1955, Joseph Luft and Harry Ingram published the JOHARI...
Porters Value Chain
BackgroundThe value chain was introduced by Michael S. Porter in 1985 in the book “Competitive Advantage".Value chain" is used to analyze the flow of value-adding activities such as purchasing, production and marketing that are linking the raw...
BackgroundThe value chain was introduced by Michael S. Porter in 1985...